Launching a new NFT collection? If you’re looking to build hype, attract collectors, and gain media attention, a well-crafted press release can make all the difference. But with so many projects flooding the space, your announcement needs to be clear, newsworthy, and optimized for both journalists and SEO.
In this guide, we’ll walk you through how to write an effective NFT press release—and how to use distribution platforms like Coinscribble to get your news published across top crypto media outlets.
Download a sample NFT press release here.
Why NFT Projects Need Press Releases
An NFT launch press release does more than just announce a drop. It helps you:
- Build credibility by showing up on trusted news sites
- Educate your audience on the project’s story and value
- Drive traffic to your minting page or marketplace
- Attract influencers, collectors, and investors
- Boost SEO with high-authority backlinks
Whether you’re an artist, a PFP project, or a gaming ecosystem, a well-written press release can be the first step to community growth and media coverage.
Key Elements of an NFT Launch Press Release
Here’s what every NFT or crypto press release should include:
1. Headline That Hooks
Your title should be concise, informative, and engaging. Aim to answer what, who, and why in under 15 words.
Example:
“Crypto Artist XYZ to Launch AI-Generated NFT Collection on Ethereum”
2. Subheadline (Optional but Powerful)
Add a one-sentence summary under the headline to expand on the key takeaway.
Example:
“The collection explores the fusion of generative art and AI, with minting set for May 15 on OpenSea.”
3. Opening Paragraph (The 5Ws)
Start strong. Your first paragraph should cover:
- Who is launching the NFT
- What the project is about
- When the launch is happening
- Where it’s minting (platform)
- Why it’s significant
4. Project Details
Give deeper context:
- Total supply and mint price
- Blockchain (Ethereum, Solana, etc.) – What blockchain(s) is the NFT being launched on?
- Utility or roadmap (if applicable)
- Artwork themes or artist background
5. Quotes from Founders or Artists
Add authenticity and personality. Quotes help crypto journalists pull easy content for their own write-ups.
Example:
“We’re pushing the boundaries of generative art,” said [Artist Name]. “This isn’t just an NFT drop—it’s an evolving digital experience.”
6. Call to Action
Include links to:
- The minting page
- Project website
- Discord or Twitter
- Relevant media kits or whitepapers
7. Boilerplate
End with a short paragraph about your brand or team. Think of this as your “About Us” section.
Example:
“XYZ Studios is a creative collective focused on merging blockchain tech with immersive digital storytelling.”
Best Practices for NFT Press Releases
- Avoid jargon. Keep the language clear and concise.
- Be factual. Press releases aren’t hype pieces. Stick to concrete info.
- Add visuals. Include a link to a media kit with images or videos.
- Use proper formatting. Keep paragraphs short and use subheadings to improve readability.
- Include contact information. Make it easy for journalists to follow up.
Distribute Your Press Release with Coinscribble
Once your press release is ready, the next step is getting it seen. That’s where Coinscribble comes in.
Coinscribble is the leading blockchain press release distribution platform, trusted by top NFT projects to reach:
- Crypto news outlets like CoinTelegraph, CryptoSlate, NFT Lately, and Bitcoinist
- NFT-focused communities and blogs
- Influential voices in the Web3 and art world
- High-traffic SEO networks for long-term visibility
With guaranteed placements, fast turnaround times, and tailored NFT packages, Coinscribble makes it easy to promote your NFT launch and get real attention.
Final Thoughts
Your NFT launch is too important to go unnoticed. With a professionally written NFT press release and strategic distribution via Coinscribble, you can stand out in a crowded market, gain media coverage, and drive momentum from day one.
Need help crafting or distributing your NFT press release?
Submit your NFT press release with Coinscribble today
